UP International Trade Expo 2026: Dates, Venue, Exhibitors & Visitor Information

Uttar Pradesh is gearing up to host one of North India's biggest business gatherings of the year - the UP International Trade Expo 2026. Whether you are a business owner looking to expand your network, a buyer searching for new suppliers, or simply someone who enjoys discovering new brands, this expo brings together a wide mix of products, businesses and sourcing opportunities under one roof.

From manufacturers and exporters to retailers, distributors and everyday visitors, UPITS has something to offer almost everyone. In this guide, we cover everything you need to know before you go - dates, venue, who should attend, how to register, and what to expect once you're there.

What Is UP International Trade Expo 2026?

The UP International Trade Show, popularly known as UPITS, is a large-scale trade event organised in Uttar Pradesh to showcase the state's growing industrial and export capabilities. It acts as a sourcing and business platform where exhibitors from various sectors connect with buyers, distributors and visitors, both from India and abroad.

Having built momentum over three earlier editions, UP International Trade Expo 2026 marks the 4th edition of the show, referred to as UPITS 4.0. Each edition has grown in scale, and 2026 is expected to continue that trend, drawing exhibitors and visitors from across sectors like manufacturing, handicrafts, technology, agriculture and more.

The event is jointly organised by the Government of Uttar Pradesh and India Exposition Mart Ltd. (IEML), with the state government using the platform to promote its investment and industrial policies and support participating startups. This government backing is one of the reasons UPITS has grown in scale with each edition.

UP International Trade Expo 2026 - Dates & Venue

Here are the key details at a glance:

These dates and venue details are confirmed on the official UPITS website, so you can plan your visit around this five-day window with confidence.

What Can You Explore At The Expo?

UP International Trade Expo 2026 is designed to be a wide-ranging showcase rather than a single-sector event. As a visitor, you can expect to explore:

• Products and services from a variety of sectors
• Homegrown Indian businesses and emerging brands
• Export-oriented products with global appeal
• New and upcoming businesses looking to build their presence
• Sourcing opportunities for bulk buyers and retailers
• Networking spaces for industry-to-industry interactions

The exact sector-wise breakdown may vary slightly closer to the event, so it's worth checking the official exhibitor list before you plan a sector-specific visit.

Who Should Visit UP International Trade Expo?

One of the strengths of UPITS is that it caters to both everyday shoppers and serious business buyers. You may want to attend if you are:

• A general visitor curious about new products and brands
• A buyer looking to source products for your business
• A retailer scouting for fresh inventory
• A distributor exploring new supplier relationships
• An importer or exporter evaluating trade opportunities
• An e-commerce business hunting for new brands to list
• An entrepreneur networking with peers and potential partners
• An industry professional keeping up with sector trends

Because the expo is built for both B2C and B2B audiences, you'll find value here whether you're attending out of curiosity or with a clear business goal.

Exhibitors At UP International Trade Expo 2026

UP International Trade Expo 2026 brings together exhibitors from a wide cross-section of industries, from manufacturing and handicrafts to lifestyle and consumer goods. Rather than listing unverified brand names, we'd recommend checking the official Exhibitors section on the UPITS website closer to the event, as the final list is updated as more businesses confirm their participation. This is also the best place to plan which halls or categories you want to prioritise on the day.

Why Should Businesses Attend The UP International Trade Expo?

For businesses, UPITS offers practical, revenue-linked reasons to show up:

• Finding potential buyers actively looking to source products
• Meeting distributors and retailers who can scale your reach
• Exploring partnerships with complementary businesses
• Networking with peers across industries
• Discovering new products, materials or trends before they go mainstream
• Exploring both domestic and international business opportunities

Why Should Visitors Attend?

If you're attending purely as a visitor, UPITS is still worth your time:

• Discover new and emerging brands in one place
• Explore products from industries you may not usually shop in
• Experience the energy and atmosphere of a large-scale expo
• Meet the teams behind the businesses, not just their products
• Learn about new launches and innovations firsthand

How To Register For UP International Trade Expo 2026

Registering for the expo is a straightforward process:

1. Visit the official UPITS website.
2. Select the Visitor Registration option.
3. Fill in the required details to complete your registration.
4. Download your e-badge or ticket as instructed on the site.

Keep your e-badge handy (digitally or printed) for a smoother entry on the day of the event.

How To Reach India Expo Centre & Mart, Greater Noida

The venue address is:

Plot No. 23 - 25 & 27- 29, Knowledge Park-II, Gautam Buddha Nagar, Greater Noida - 201306

India Expo Centre & Mart is well connected within the Delhi-NCR region, with metro and road connectivity making it accessible for visitors travelling from Delhi, Noida and neighbouring cities. If you're planning to drive down or use a shuttle, it's a good idea to check the official website closer to the event for confirmed parking and shuttle arrangements for UPITS 4.0.

Meet The Brands At UP International Trade Expo 2026

Among the many brands participating at the expo, visitors can also look out for SEORE, a Korean skincare brand adapted for Indian skin and climate. SEORE is one of the Korean sunscreen brands making its way into Indian skincare routines, known for formulas that are lightweight and suited to India's heat and humidity. If you're attending UP International Trade Expo 2026, make sure to stop by the SEORE cart to discover its skincare range and meet the team in person.

A few products worth checking out at the cart:

• Vegan SPF 50+ sunscreen - a korean sunscreen spf 50 formula built to sit comfortably under makeup and in humid weather
• Jelly sheet masks - part of SEORE's range of korean face mask sheets for a quick hydration boost
• PDRN Glow Capsule Cream - a korean capsule cream that brings the trending world of pdrn products into an everyday moisturiser

SEORE is also positioned as part of the affordable korean skincare india segment, so it's a good stop if you're curious about K-beauty without a steep price tag. Visiting the expo? Keep an eye out for the SEORE cart and come say hello to the team.

Make The Most Of Your Visit To UP International Trade Expo

A few practical tips to help you get the most out of your day:

• Register online before visiting to save time at entry
• Plan which exhibitors or halls you want to see in advance
• Wear comfortable footwear - expo grounds involve a lot of walking
• Keep enough time in hand to explore beyond your shortlist
• Carry business cards if you're attending professionally
• Note down brands or products you're interested in for later follow-up
• Follow the event schedule so you don't miss important sessions

Final Thoughts

UP International Trade Expo 2026 offers a genuine opportunity to discover new brands, explore products across industries, meet businesses face-to-face and build connections that go beyond a single day. Whether you're there to source products, grow your network or simply explore what's new, UPITS 4.0 is worth marking on your calendar.

Visiting the expo? Keep an eye out for the SEORE cart and come say hello to the team.

FAQ’s:

Q. Is there an event scheduled at Expo Mart in 2026?
A. Yes. UP International Trade Show 2026 (UPITS 4.0) is scheduled at India Expo Centre & Mart, Greater Noida, from 25 to 29 September 2026.

Q. Is there an entry fee for the UP International Trade Show?
A. Entry details and any applicable fees are outlined during the visitor registration process on the official UPITS website, so it's best to check there before you visit.

Q. When and where will the Uttar Pradesh International Trade Show be held?
A. It will be held from 25 to 29 September 2026 at India Expo Centre & Mart, Greater Noida, Uttar Pradesh.

Q. Which expo is going on in Greater Noida?
A. The UP International Trade Show 2026 (UPITS 4.0) is being held in Greater Noida this September, at India Expo Centre & Mart.

Q. Is there a different section for D2C brands and B2B brands in the expo?
A. UPITS is designed to serve both B2C and B2B audiences, with the event structured to support general visitors as well as trade buyers. For the exact hall-wise or category-wise breakdown, refer to the official exhibitor information on the UPITS website.

Q. For how many days will this expo go on?
A. The expo runs for five days, from 25 September to 29 September 2026.

Q. Does the government have any role in UP International Trade Expo 2026?
A. Yes. UPITS 4.0 is jointly organised by the Government of Uttar Pradesh and India Exposition Mart Ltd. (IEML). The state government uses the event to promote its investment and industrial policies and also supports registered startups exhibiting at the show under the UP Startup Policy 2026.